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100 Rochester Ave
Brooklyn, NY 11233
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Ongoing
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100 Rochester
Video art、Visual documentation
2026
100 Rochester is a research and oral history project about architecture, artists, and time.
Beginning with the building where I currently have my studio, the project seeks to trace the transformation of 100 Rochester Avenue from an industrial building into an artists’ studio community, as well as the temporary but significant artistic network that developed there within New York’s independent art scene. In 2017, the building hosted exhibitions and performances including Very Normal, BRAID, and Salient Hush. Since then, generations of artists, designers, architects, and fabricators have continued to work and create within the building.
Through architectural records, historical photographs, exhibition materials, artworks, and interviews with artists who have worked at 100 Rochester—both past and present—the project will construct an evolving archive of the building. I am particularly interested in the artists’ early stages of their careers: Why did they come here? What were they making? Who were they working alongside? And how might the space, neighborhood, and relationships within the building have shaped their practices in the years that followed?
A central component of the project will be to layer the individual timelines of these artists onto the architectural floor plan of 100 Rochester. The years each artist spent in the building, the studios they occupied, the works they made, exhibitions they participated in, and memories they associate with the space will become individual points within a temporal map of the building. As more interviews and archival materials are gathered, the floor plan will gradually transform into a collective map of people, artworks, and memories.
Rather than producing a conventional chronology of the building, I hope to create a living archive in which space, artworks, personal memories, and oral histories intersect—using one building to look back at how a group of artists began their professional lives in New York, and to trace how an artistic community was formed, transformed, and passed on to those who came after.
Background
100 Rochester Avenue, Brooklyn, is a former industrial building whose history reflects the transformation of the neighborhood from manufacturing and commercial production toward a contemporary creative community.
Built in 1962, the building was originally constructed as a large-scale warehouse and industrial facility, occupying the block between Rochester Avenue, Dean Street, and Pacific Street.
By the late 1980s, it was occupied by Halsey Drug, a pharmaceutical company, continuing the building’s role as a site of production and storage. Over the following decades, as Brooklyn’s industrial landscape changed, the building gradually began to accommodate artists, designers, architects, and fabricators.
By 2017, spaces within 100 Rochester had become sites for independent exhibitions and performances, including Very Normal, BRAID, and Salient Hush, with the basement functioning at times as an informal gallery. Today, the building continues to house a community of artists and creative practitioners.
More than 200 artists have passed through 100 Rochester over the past decade, alongside designers, architects, fabricators, musicians, and other creative practitioners. Across its three floors, the building has become a constantly shifting network of studios, workshops, and shared spaces—a place where different practices intersected during the formative stages of many artists’ careers. This project traces these people back to the building, asking what they were making, who they were working alongside, and what they remember about the space before their practices took them elsewhere. By bringing these individual stories together, the project attempts to reconstruct 100 Rochester not simply as a building, but as a temporary constellation of people, practices, and relationships.
Diana Sofia Lozano
BRAID — 100 Rochester Gallery — 2017ARCO Madrid
Liste Art Fair Basel
The Armory Show
NADA Miami
Percent for Art / NYC Department of Cultural Affairs
Link
Hannah Lee
2017 — Very Normal @ 100 Rochester
2021 — Entrance Gallery solo exhibition
2022 — Jeffrey Deitch Gallery
2022 — Simone Subal Gallery
2024 — Micki Meng Gallery
2025 — James Fuentes Gallery
The New Yorker